About

Who is Authority Sherpa for? 

While we welcome those just starting out, we prefer working with those who have tried a few things online already. Why? Because failure is a key component of maturity. 

Core Values

1. Make the Internet a better place
2. Help others succeed (online business is not a zero sum game)
3. Keep moving forward (aim higher than you are comfortable)

Core Competencies

Most people and teams are only capable of truly mastering a few core skills. Even then, there is always more to learn. Here are some of the core competencies of the Authority Sherpa team:

1. Market Research: We identify truly “blue sky” opportunities with virtually uncapped growth potential.
2. Superior Keyword Research: Keyword research takes more than just a good tool. You need to get into the mind of your readers and understand the language they use to describe their “high intent” activities.
3. Creating the Best Content: We aim to solve the content riddle, both qualitatively and quantitatively. We are most interested in answering the question, “what does it mean to be an authority?”

No mention of SEO? Yes, that’s right. SEO is like alchemy, it has no instrinsic value. If it works for you, more power to you but it shouldn’t be the core of your business long term. Remember: a long term strategy > short term tactics that work today.

Who is behind the scenes? 

The Head Sherpa is Ewen. Over the course of 4 years, he’s managed to build a portfolio of profitable online content based businesses. At first the goal was to create a lifestyle business and to escape the cubicle (which was completed at age 25). Today, it’s about building a durable digital media company.

“Authority Sherpa is intended to be the resource I wish that I had when I was starting out.”